Blog

Over 10,000 baby boomers reach retirement age each day. And their expectations for senior living are higher than ever.

The days of referring to people as Mr., Mrs., and Ms. have long since passed. It's time to make sure we're being as inclusive as possible in how we address others.

It's no secret that companies use analytics and pixels to track traffic to their website. But have you ever wondered how it all works and why you want to spend marketing dollars on it? Let's talk IP Addresses and IP Targeting.

How many times a day do you say "Hey, Google/Siri/Cortana/Alexa" to find the answer to a question? That's a voice-activated search.

We've previously discussed how important your website is in attracting potential residents and their families.

According to NIC, occupancy rates for senior living communities have been steadily climbing since the latter half of 2021.

There's nothing like receiving something free that you can use on a regular basis, right?

We've previously talked about the importance of creating excellent email content.

Since the pandemic's start, digital communications have skyrocketed—most notably email.

Did you know that within the next 20 years, 1 in 5 Americans will be over the age of 65?

Communication is key, and people want answers to their questions ASAP.

Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?

Now more than ever, marketers and sales professionals alike are finding new and creative ways to meet with clients remotely.

Getting your site found via search is easier than you think.

When it comes to marketing your senior living community, it's more important than you think to keep track of your online reputation.