Blog

We've previously discussed how important your website is in attracting potential residents and their families.

According to NIC, occupancy rates for senior living communities have been steadily climbing since the latter half of 2021.

There's nothing like receiving something free that you can use on a regular basis, right?

We've previously talked about the importance of creating excellent email content.

Since the pandemic's start, digital communications have skyrocketed—most notably email.

Did you know that within the next 20 years, 1 in 5 Americans will be over the age of 65?

Communication is key, and people want answers to their questions ASAP.

Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?

Now more than ever, marketers and sales professionals alike are finding new and creative ways to meet with clients remotely.

Getting your site found via search is easier than you think.

When it comes to marketing your senior living community, it's more important than you think to keep track of your online reputation.

Facebook has recently introduced new targeting restrictions that impact how businesses are able to define audiences for social media advertising campaigns in the Property Development and Senior Living markets.

When it comes to marketing your community, your senior living organization’s most important tool should be your website. It allows prospects to learn more about you and your offerings from any device, 24/7.

When it comes to senior living, the world of marketing is changing at a rapid pace.

 When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.