Blog

Facebook has recently introduced new targeting restrictions that impact how businesses are able to define audiences for social media advertising campaigns in the Property Development and Senior Living markets.

When it comes to marketing your community, your senior living organization’s most important tool should be your website. It allows prospects to learn more about you and your offerings from any device, 24/7.

When it comes to senior living, the world of marketing is changing at a rapid pace.

When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.

Finding and securing the right talent for your community can be challenging, but having a solid brand identity can help you attract the sort of employees you want.

Members of the Imagewërks Business Development Team attended the recent Argentum Senior Living Executive Conference in San Antonio, Texas on April 15-17, and had a great time meeting attendees and learning at the educational sessions.

As the national demographics continue to shift toward an ever-larger senior population, senior living marketers find themselves in a strange conundrum.

With 78 million boomers on the verge of retirement, senior housing is in high demand.

Studies predict that by 2030, retiring boomers will create a 75% increase in need for senior care services.

As the national demographics continue to shift toward an ever larger senior population, senior living marketers find themselves in a strange conundrum.

Baby boomers are redefining how senior communities are designed and healthcare is administered. Technology adoption is just one way that baby boomers differ from their parents’ generation, but it’s a big one.