Multi-Channel Marketing Under One Roof
Unlike traditional agencies, Imagewërks offers a full spectrum of branding, creative, and digital marketing services to deliver a clear message—in a consistent voice—across all consumer touchpoints.
Through our integrated marketing approach, we leverage research and data to develop multi-channel campaigns that increase clicks, customers, and dollars.
Brand identity transcends products and services. It’s a promise that lives in the hearts and minds of consumers. Imagewërks uncovers key insights about culture, customers, and competition to translate them into strategy, design, and messaging that sets your brand apart.
Brand Identity Development
Brands need a personality to convey relatable traits to consumers. IWM will create the color palate, visual tone, and messaging that enables your brand to speak with one voice across all media.
You can’t sell your brand to others until you understand it yourself. Utilizing SWOT analysis, market research, and internal culture audits, we drill down to uncover key insights about everything from your audience to your unique selling position—and arm you with the tools you need to communicate it.
A solid positioning strategy is critical to a company’s growth and longevity. We help articulate your market position and key differentiators—ensuring your employees, products, and marketing always reflect your consumers’ expectations.
It’s essential to have a clear view of your marketplace before you establish your place within it. We research the competitive landscape and consumer insights that will impact your brand before it rolls out—so your business is positioned for success.
Your logo is your brand’s ambassador. Using the insights gleaned during initial brand strategy and identity discovery, our experienced designers can make sure your logo is not only instantly recognizable, but also reinforces trust in your brand’s promise wherever it goes.
What makes your customers tick? Our market segmentation research offers insights into buyer behavior—from income and demographics to hobbies and interests—to create brands that speak directly and powerfully to the target groups who make or break your business.
Consumers are bombarded with media at every turn. Through sound strategy and defined objectives, Imagewërks will focus your message and deliver it with visual punch and emotional clarity—so you can break through the noise and clutter.
The online experience you provide your audience is a critical brand touchpoint. Today, consumers access your site from a variety of devices and your site needs to deliver on all fronts. Through user experience strategy, content mapping, and responsive web design, Imagewërks creates websites that are efficient, informative, and actionable in driving business results.
The art of design is converting marketing strategy into emotional persuasion. From direct mail to package design, our team does this by keeping the focus squarely on your objectives and your audience—developing a compelling visual connection that motivates action.
First impressions are great; lasting impressions are even better. Give your sales team the tools they need to create both. From business cards and brochures to booth displays and sell sheets, our beautifully branded collateral sets will visually establish your identity and clearly communicate your promise to clients and partners.
Blogs, blasts, posts and print. Developing relevant content for your customers can be exhausting and time-consuming, especially if you don’t start with a plan. Our content strategists will help you define objectives, develop a calendar, conduct research, and create the content that keeps customers coming back for more.
TV commercials. Product demos. Online tutorials. No doubt, video is one of the most effective ways to engage customers and inspire action. IWM offers a full suite of audio visual production services—from strategy and storyboarding to production and media placement—to help you do just that.
Our skilled design team will create your brand’s visual identity, but it’s our writers that will give your brand a voice and bring it to life. We’ll convert your brand’s unique personality and objectives into clear, convincing content that drives response and moves your customers through the sales funnel.
Digital Marketing Strategy
The way people shop, buy and experience brands is changing every day. Imagewërks can ensure your brand reaches more consumers through the digital channels they prefer. From SEO and web development to PPC and social media marketing, we’ll help you create the targeted digital solutions you need to increase site traffic, drive customer engagement, and generate leads.
Search Engine Optimization
SEO involves a whole lot more than incorporating the right keywords. Our web development experts factor in everything from site structure and hosting to redirects and content management to ensure your site is optimized to receive the search ranking it deserves.
Integrated Marketing Campaigns
Whether you need to drive awareness, acquisition or retention, IWM can put together full marketing campaigns that integrate SEO, web design, content marketing, digital ads, social media, email, inbound marketing, and traditional media—creating an online and offline conversation that increases customer feedback, builds loyalty, and delivers results.
Social Media Marketing
Convert online conversations into real-world revenue. From blogs and RSS to Twitter feeds and Facebook posts, IWM’s content specialists can help you develop a social marketing strategy that builds relationships, promotes sharing, and encourages feedback.
Increase brand awareness, create shareable content, and track results with targeted email blasts from Imagewërks. From subject line to call to action, we’ll help you nurture leads and build loyalty at a fraction of the cost of traditional media—driving greater response and ROI.
Give your customers what they want, when they want it and where they want it. By understanding how your audience engages with your brand—on a tablet, in line at the store, or at their desk—we’ll help you design compelling, responsive online ads that truly click.
Sometimes, it pays to go with your gut. But most of the time, it’s data that delivers results. By tracking visitor traffic, analyzing results, and tailoring fresh content to enhance relevancy, we can turn your website into a go-to resource for current customers and future prospects alike.
Move Your Message
Today, nearly 80% of Internet traffic consists of audiovisual consumption. To stay relevant online, video is key. From dynamic marketing clips to inspirational social media content, Imagewërks can help you produce strategic videos that drive engagement and deliver results.
Who are you? What do you do? Why should people care? Our brand identity videos can deliver the personality and passion needed to bring your mission, vision or products to life.
There's a reason tutorials are so popular on YouTube. Everyone has problems—and everyone loves to solve them quickly. We can help your videos become their trusted go-to resource for step-by-step advice—and build brand credibility along the way.
Your company is not just a place. It's people. To recruit the best, you need to express the attitude and ethical vision behind what you do. Video can capture the heart and soul of your business—and help viewers fully connect with its culture.
Satisfied customers are often your best brand ambassadors. Give their testimonials extra authenticity by creating dynamic videos that let viewers see and hear the real people behind the feedback. You'll likely boost not only brand perception—but sales too.
Sometimes, it's better to show than tell. IWM's explainer videos allow you to illustrate complex concepts or products in a way that's unconventional, entertaining and a whole lot easier to understand.
Did you know that almost 50% of Internet users look for videos related to a product or service before visiting a store? We can help make sure your product video stands out from the pack.
They say there's no substitute to being there. But video can come close. By sharing taped snippets or live streams of your next big event, you can extend consumer reach and brand awareness all at once.