Chatbots to Improve Community Engagement

Chatbots to Improve Community Engagement

By Lindsay Valenty -

Communication is key, and people want answers to their questions ASAP.

So how do you ensure that you're able to give your residents the responses they're looking for even when no one is available to handle the request? Simple: chatbots.

According to Venture Beat, in 2018, Facebook had more than 300,000 active chatbots on Facebook Messenger. And that's just Facebook.

Before we go any further, you may be wondering: what IS a chatbot? Simple answer: chatbots are programmed to address users' when a real person isn't available. Chatbots commonly answer frequently asked questions and help users navigate a website or app.

Chances are, you've encountered a chatbot at least once if you've ever used a website chatbox or sent a question on Facebook Messenger. In that case, you likely communicated with a chatbot, at least at first.

What are the merits of chatbots? As we mentioned, they are a great way to answer questions for your residents if a person is unavailable, or even if they are! One of the great things about chatbots is that they can easily be programmed to answer basic questions to get your resident's answers right away.

Common ways they could help include:

• questions regarding tours

• amenities questions

• available units

• facility rental requests

• community events questions

• maintenance requests

Many services that specialize in chatbot technology are easy to use and program. Additionally, they allow the resident to request to speak to a live person if needed. 

Chatbots also allow you to keep track of conversations that are taking place. What trends are you noticing? What sorts of issues/requests could be prevented if the information was listed elsewhere?

Many chatbots come compatible with several CRM programs, allowing you to sync the information with new and current resident data.

We’ve built longstanding relationships with top providers and marketed a wide range of services—from independent and assisted living to memory care, hospice, home care and more. Working closely with your team, we’ll create a senior living marketing plan that helps your community attract new residents, maintain census and grow its brand. Want to create the best senior living marketing plan for your community?