decorative background

Senior Living

Boost occupancy by growing your senior community’s brand.

Over 10,000 baby boomers reach retirement age each day. And their expectations for senior living are higher than ever. From resort-inspired amenities to age-in-place lifestyle options, senior communities are in a competition to meet the changing needs of potential residents. Your community needs a strong brand and targeted digital marketing strategy to stand out from the pack.


Our team has over 30 years of senior care marketing experience.

We’ve built longstanding relationships with top providers and marketed a wide range of services—from independent and assisted living to memory care, hospice, home care and more. Working closely with your team, we’ll create a senior living marketing plan that helps your community attract new residents, maintain census and grow its brand.
decorative icon
wyndris marketing materials

Why does your senior community’s brand matter?

Today’s seniors have unique needs and desires. New and existing communities need fresh, memorable brands to engage residents and speak to those changing demands. From amenities to care, the trend in senior living is more lifestyle-focused than ever. To stay competitive, your brand must communicate that your community is meeting current expectations—or better yet, exceeding them.

Over the years, our team has worked with independent and assisted living communities to build unique senior lifestyle brands that truly stand apart. And then promote them with targeted digital marketing, SEO web design, virtual tours, PR events, social media and stunning collateral. We can do the same for you. 

decorative background

Digital Marketing Designed for Senior Living Communities.

The era of tech-challenged grandparents is over. Today, most senior living searches start online. And two-thirds of online searchers end up making their move to a senior living community within six months. That’s not a lot of time for you to engage and convert online prospects before the competition does. If your digital advertising isn’t focused on the immediate needs of potential residents, rest assured another community’s will be.

Our digital team can give your online marketing the boost it needs. From search engine optimization (SEO) and responsive website design to paid digital ads, Google Analytics, email marketing and more, we provide the right tools to reach the right prospects. All so you can:

an elderly man texting

Increase online engagement to drive new digital leads

two elderly people walking on the lawn

Exceed attendance goals for virtual and in-person tours

an elderly woman celebrating

Maintain occupancy and attract new move-ins

Why choose Imagewërks for
your assisted living marketing?

  1. As a senior care provider, you understand that each resident is different—with specific needs and preferences. We understand the same is true for our clients. We’ll collaborate closely with you to discover your unique brand identity—and honor it with clear language and elegant design that speak directly to your audience.

  2. Did we mention we have decades of senior living marketing experience? You can trust that we’ve done our homework when it comes to the tastes and desires of today’s seniors—from color and font details to big-picture message strategy. We'll ensure your marketing is always vital, contemporary and effective. 

  3. You’ll never have to explain the difference between memory care and assisted living to us. Whether developing branding for entire communities or detailing amenities and services, our knowledge can make your job easier. 

  4. When you work with us, you get access to a wide range of services from one marketing agency. Branding. Search engine optimization. Website design. Digital and traditional marketing. We can provide fully integrated campaigns that take a lot off your plate while ensuring brand integrity across all advertising. Rest assured, if there's ever something we can't manage, we'll let you know—and help you find a trusted provider to see it through.  

decorative background

Senior Marketing Case Studies.

We’ve been lucky to partner with some amazing senior living communities. See some of our favorite wërk.


Amazing Grace

Located in Norwood Park, IL, Amazing Grace offers a refined, maintenance-free lifestyle for seniors that truly feels like home. Prior to its opening in 2021, our team was asked to create a brand identity, website and digital marketing strategy. Over six months, the new community’s search ad campaigns saw click-through rates as high as 10.03%—resulting in 43 conversions.

wyndris business cards


Wyndris was Catholic Eldercare’s first upscale independent living community. They asked us to help with branding, collateral, direct mail, email campaigns, social media and digital marketing. With open and click-through rates exceeding the national average by 50 percent, we generated enough brand buzz that Wyndris opened its doors with over 50% of its 69 units leased and occupied.

carriage crossing senior living branding

Carriage Crossing Senior Living

Carriage Crossing was expanding into several communities throughout Illinois and needed to create brand focus across all locations. We helped create a warm, inviting identity that unified their message to “live the life you love” and carried it across all aspects of their marketing—from SEO website design and collateral to direct mail, print advertising and email campaigns. 
decorative icon decorative

Check out our blog for the latest industry news and tips on how to market your senior living community.