How to Attract Boomers: Shifting How to Sell
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-When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.
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-When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.
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-Members of the Imagewërks Business Development Team attended the recent Argentum Senior Living Executive Conference in San Antonio, Texas on April 15-17, and had a great time meeting attendees and learning at the educational sessions.
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-As the national demographics continue to shift toward an ever-larger senior population, senior living marketers find themselves in a strange conundrum.
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-We know getting more tours of your senior living community is one of your top priorities.
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-With 78 million boomers on the verge of retirement, senior housing is in high demand.
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-Studies predict that by 2030, retiring boomers will create a 75% increase in need for senior care services.
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-As people are thinking of New Year’s resolutions to make changes in their personal life, companies are brainstorming ideas to take their marketing to the next level in the coming year.
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-As we look ahead and begin planning for the New Year, it’s never a bad idea to look back and take stock too.
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-In the digital marketing world, it was anticipated influencer marketing, artificial intelligence and professional video would all become prioritized initiatives in 2018.
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-As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.
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-Your website is your strongest business tool on the internet but simply having a website is not enough.
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-Thanks to its key role in our everyday politics, culture and communication, social media is a consumer relationship opportunity you can’t afford to ignore.
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-One of the best ways to get to know your consumers is through A/B testing.
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-Even those of us on the creative side of marketing understand that today, data is king.
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-It’s true. In the social media world, if you snooze, you lose.