Why Digital Marketing Works - Trademark Case Study

By Lindsay Valenty -

New properties need fresh brands to attract tenants and establish community identity.

Through branding and creative strategy, Imagewërks has launched successful properties for a wide variety of target audiences and used digital marketing best practices to get tenants to lease up ahead of grand openings.

In this week's blog, we'll share how we helped Trademark achieve its marketing goals utilizing digital marketing.



Trademark is a rental property located at the University of Minnesota campus in Dinkytown. This building offers furnished studio apartments that are ideal for students attending school at the U of M.

Our team worked with Northbay Companies in the spring of 2019 to aid in the branding of a new property that was set to open in November 2019 in the historic Marcy-Holmes neighborhood of Minneapolis.

Imagewërks has helped this project from the ground up: developing the branding and marketing the new building to potential residents. We created excitement by placing search ad campaigns and Facebook ads to targeted demographics.

We've compared their recent ad performance against the industry standard for real estate digital marketing.

According to data compiled by Wordstream, the average CTR for display ads on Facebook for the real estate industry are around 1.6%, give or take half a percent. In the ad campaigns that ran for Trademark in February 2020, their CTR was 2.46% — well above the industry average.

Conversely, conversion rates from search ads average 2.5% for real estate, and Trademark’s February 2020 campaigns saw a conversion rate of 10.7%, which is phenomenal.

With so many new developments going up each month, the competition for renters and buyers is tough. Building, listing and showing just isn’t enough. Whether you’re a real estate developer putting up student housing, luxury apartments or boutique studios, your new development needs a strong brand identity to stand out from the crowd—and we will give you an edge over the competition.