Direct mail fundraising, nonprofit branding services and more.
When you’re busy making an impact on the world, marketing is often the furthest thing from your mind. But donors have a lot of choices and limited funds to share. To compete for their good intentions, you need a strong nonprofit marketing plan—one that utilizes the strength of direct mail, digital and more to build awareness for your cause, attract volunteers and inspire donors.
As a full-service marketing firm for nonprofits, we provide a range of services to help you:
- Connect donors to the larger story of your mission and impact
- Establish credibility within the communities you serve
- Turn one-time donors into loyal, sustaining members and more
Though online giving is becoming more popular among new generations of donors, traditional direct response marketing is still the leading driver of fundraising. Imagewërks has experience helping nonprofits craft effective direct mail campaigns, welcome kits, newsletters, event signage, collateral and more. And it’s all backed by the full print and production power of Streamworks.
Our Services Include:
- Nonprofit Direct Mail Design
- Brand Messaging and Strategy
- List Acquisition
- Campaign A/B Testing
- Variable Printing and Production
- Mail Fulfillment
- Digital Campaign Integration (QR Codes, Landing Pages, SEO Web Design and more)
At Imagewërks, we understand how to match the mission with the medium in ways that turn one-time givers into sustaining donors. We’ll utilize personalized direct mail appeals, landing pages and ask ladders to create more targeted campaigns that speak directly to each donor’s interests and preferences. We’ll also help you navigate the complex legal and regulatory variables to ensure your nonprofit marketing campaigns remain efficient and effective.
At Imagewërks, we don’t just help elevate your message—we help you protect your bottom line too. We’re backed by the service power of Streamworks, enabling us to streamline processes to find the most cost-effective print and production options for your budget. Our experts can assist in purchasing acquisition mailing lists to grow your fundraising and conduct A/B testing on direct mail pieces to help you refine your appeals, so you keep increasing donations over time.
Best of all, you’ll have one trusted provider who understands your mission helping from design to execution—so you can keep your focus on making the world a better place.
Is your website mobile-friendly? Is it easy to make donations online? Is your SEO ensuring the right donors discover your cause?
For busy nonprofit leaders, these questions can seem like rabbit holes you just don’t have time to explore. But here’s the truth: while direct mail fundraising remains a top performer, to reach the right donors across the right platforms, you’ll need an integrated marketing approach—one that mixes traditional and digital marketing while keeping your brand consistent across all tactics.
The good news? You don’t need to be an expert in digital campaigns to get started. Let Imagewërks take the mouse and help you get the clicks and conversions you need. Our digital agency team knows how to leverage traditional direct mail for maximum impact using PURLs, QR codes, SEO landing pages and other digital best practices. We can also help you create complimentary social ads and content to engage new audiences and drive more interest toward your cause.
When aligned with direct mail and email, digital marketing can be a powerful way to drive retargeting campaigns, boost web traffic and raise awareness for your mission among a new generation of donors.
Our services include:
Search Engine Optimization (SEO)
Paid Search Ads & Google Analytics
Social Media Advertising
QR Code, PURL Integration
We’re not just a direct response marketing agency; we’re also a group of individuals who love making a difference—for our clients and for the world. When we work with nonprofits, we know our work matters—and that drives us to create the best digital strategies for the most meaningful results.
We understand budget is always an issue when fundraising. Donors expect nonprofit organizations to use their resources wisely and effectively, and marketing spend often gets the most critical look. Unlike some nonprofit marketing agencies, we’ll always be good stewards of your funds and seek the most cost-effective solutions.
Your mission is important and requires a lot of your focus. As a full-service direct mail, branding and digital marketing partner, we can serve many of your fundraising campaign needs for you. From initial strategy, copywriting and design to print, production, mail fulfillment and digital integration, we’ve got you covered.