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Case Study.

MN Adopt

For almost 40 years, MN ADOPT has focused on ensuring that every child in Minnesota grows up in a safe and nurturing family. Our team designed a 3-month Foster Care Awareness campaign to find and educate their target demographic through various digital and traditional touchpoints.

Google search was the top performer for the campaign, hitting well above the industry average of 5.73% for a 3-month campaign.

IWM Case Study Teaser - MNAdopt - Cream