When recruiting new donors or even impressing sustainers, having an annual report that grabs and keeps their attention is an essential tool for your marketing strategy.
What are the components of a successful and effective annual report? What pieces do you want to incorporate to make it a must-have part of your marketing efforts without breaking your budget?
Annual reports come in various formats: some are strictly print-only, some are a hybrid of print and interactive PDFs, and others are digital only (think mini-sites on your website or a dedicated page).
Regardless of what format you choose to utilize to get your annual report out there, there are still crucial pieces of information you want to include for it to have a lasting impact on your donors.
Learn how to create an annual report that will leave a lasting impression by reading the full blog post at Streamworks blog.
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