Giving Tuesday: Campaign Ideas That Work

Giving Tuesday: Campaign Ideas That Work

By Lindsay Valenty -

Except for December 31st, Giving Tuesday is the most charitable day of the year.

But what is it?

Giving Tuesday is a global charitable giving movement. People all over the globe are encouraged to donate to the charities and nonprofits they care about most.

Many nonprofits utilize the #GivingTuesday hashtag on their social channels before and on Giving Tuesday to increase their reach and boost visibility.

Within a few years of its launch in 2012, it caught the attention of businesses like Facebook, Paypal, and the Bill and Melinda Gates Foundation, who all offered to match large donations.

In 2021, the United States alone saw donations of $2.7 BILLION.

This year, Giving Tuesday is November 29th, 2022. As we mentioned, most of the promotion takes place on social media, but that doesn't mean you can't promote it in other ways.

• Mention it in the month leading up to Giving Tuesday in your email newsletters

• Note it in your email signature

• Include it in printed and direct mail campaigns leading up to November

Get a complete list of ways to improve your campaign on our parent company's blog over at Streamworks.

Looking for more ideas on how to increase your fundraising efforts? Sign up for our educational nonprofit email series for more tips, tricks, and ideas.

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