![decorative background](https://www.iwmarketing.com/hs-fs/hubfs/IWM%20Full%20Site/Backgrounds/bg-teal-denim-big-right.png?width=639&height=1196&name=bg-teal-denim-big-right.png)
Case Study.
TopLine Financial Credit Union
Faced with an aging user experience and increasing mobile banking expectations, TopLine Federal Credit Union needed an online presence to welcome a new generation of members.
With a bounce rate of +50%, the website content needed to be more accessible so visitors stay on the site and reach other pages. The content must reflect the brand’s solid emotional core to engage visitors.
![Topline Stats from Case Study](https://www.iwmarketing.com/hs-fs/hubfs/Screen%20Shot%202023-05-15%20at%201.37.25%20PM.png?width=742&height=740&name=Screen%20Shot%202023-05-15%20at%201.37.25%20PM.png)