
Case Study.
RYM Apartments
Rym is a 56-unit apartment building located in Minneapolis’s thriving Maker’s Corridor. At the time, Maker’s Corridor was an opportunity zone undergoing redevelopment, with easy access to interstates, downtown, and a host of new pubs and shops. Though housing competition was low, renters were not yet seeking out the area.
By combining thoughtful branding with a sound digital strategy, IWM helped Rym pre-lease 55% of their units 3 months before opening.
![IWM Case Study Teaser - Rym – cream[26]](https://www.iwmarketing.com/hs-fs/hubfs/IWM%20Case%20Study%20Teaser%20-%20Rym%20%E2%80%93%20cream%5B26%5D.png?width=2134&height=1808&name=IWM%20Case%20Study%20Teaser%20-%20Rym%20%E2%80%93%20cream%5B26%5D.png)