Case Study.

Rym is a 56-unit apartment building located in Minneapolis’s thriving Maker’s Corridor. At the time, Maker’s Corridor was an opportunity zone undergoing redevelopment, with easy access to interstates, downtown, and a host of new pubs and shops. Though housing competition was low, renters were not yet seeking out the area.

By combining thoughtful branding with a sound digital strategy, IWM helped Rym pre-lease 55% of their units 3 months before opening.