We tend to form opinions about people the instant we meet them. It's the same for potential homeowners.
With so many new apartments and condos opening each year, how do you ensure that yours stands out? In what ways can you make an unforgettable first impression?
Give Potential Renters the Red Carpet Treatment
Instead of thinking of potential buyers and leasers as "customers" or "renters," think of them as "guests." Until they sign on that dotted line, that's what they are. Treat them as if you invited them to your own home: offer refreshments, get to know them, find out what their interests/needs are.
Taking the extra time to make them feel welcome lets you learn what appeals to them to highlight corresponding aspects of your community.
Are Your Staged Spaces Engaging?
When it comes to staging viewing spaces, keep Marie Kondos' ideas in mind. Focus on a "less is more" mentality.
Suppose the apartment/condo you're showing is full of clutter. In that case, it will be hard for potential renters to picture their furniture in the space. Strive for a balance between "lived in" and "available" without making it feel sterile.
Feels (and Smells) Like Home
Did you know that you can detect the subtle scent of a room within the first 15 seconds of entering it?
If you are a new property and working towards your lease-up goals, you may be fighting against the smell of fresh paint and new carpet. A great way to combat this is to use subtle air freshener scents throughout the show unit. You could also have soothing music playing to create a more inviting feel.
This concept calls back to the idea of treating your potential leasers as guests. Offer coffee, even cookies, create a sense of warmth and welcome.
Using the tips we've discussed, you can leave a first impression that will have them asking when they can move in.
With so many new developments going up each month, the competition for renters and buyers is tough. Building, listing and showing just isn’t enough. Whether you’re a real estate developer putting up student housing, luxury apartments or boutique studios, your new development needs a strong brand identity to stand out from the crowd—and we'll give you an edge over the competition.