Once upon a time, having a responsive website was a novel advantage.
As the national demographics continue to shift toward an ever-larger senior population, senior living marketers find themselves in a strange conundrum.
You have a new visitor to your homepage, which is great!
We know getting more tours of your senior living community is one of your top priorities.
Have you noticed brighter colors and simple designs surrounding you lately?
With 78 million boomers on the verge of retirement, senior housing is in high demand.
Studies predict that by 2030, retiring boomers will create a 75% increase in need for senior care services.
As people are thinking of New Year’s resolutions to make changes in their personal life, companies are brainstorming ideas to take their marketing to the next level in the coming year.
As we look ahead and begin planning for the New Year, it’s never a bad idea to look back and take stock too.
In the digital marketing world, it was anticipated influencer marketing, artificial intelligence and professional video would all become prioritized initiatives in 2018.
As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.
Have you been struggling lately deciding whether or not to rebrand your business?
Your website is your strongest business tool on the internet but simply having a website is not enough.
Thanks to its key role in our everyday politics, culture and communication, social media is a consumer relationship opportunity you can’t afford to ignore.
One of the best ways to get to know your consumers is through A/B testing.