Perhaps the only enduring rule to cool is that what’s old will become new again. The developers of the Pioneer Endicott complex in St. Paul took this rule to heart. A cultural landmark of the downtown St. Paul skyline, the building was renovated to house 16 floors of brand new apartment homes. Long home to the city’s tastemakers and newsmakers, the Pioneer Endicott was reimagined to reflect the needs of the modern metro resident while maintaining its cherished 19th century charm.
IWM’s brand audit revealed the powerful historical, cultural, and personal resonance the Pioneer Endicott building has within its St. Paul neighborhood. This platform enabled us to position the Pioneer Endicott brand as a unique blend of historical significance, classic design, and modern amenities. The IWM team crafted stylish brand materials that capture the building’s historic essence and urban sophisticate je ne sais quoi, applying that aesthetic across all marketing efforts, from web development to brochures to business cards. Some people preserve history. Others make it. With our help, Pioneer Endicott is doing both.