Change—even positive change—always comes with an adjustment period. When Georgia Health Sciences University merged with Augusta State University to become Georgia Regents University, it needed some help smoothing out the bumps in the transition. Critical to making the new merger a success was getting the alumni on board. Imagewërks worked with GRU to develop a new alumni membership program that would synthesize the existing networks of the two respective colleges. The unified program was designed with a tiered structure to appease both groups and foster acceptance and support for the new institution.
IWM executed a multifaceted marketing campaign to promote this new program jointly with the first merged alumni weekend. The campaign resulted in a turnout of over 600 alumni from both schools. With the support of IWM, GRU navigated the choppy waters following the merger to become a stable, established institution.