When you’re an organization that seeks to alleviate physical, socioeconomic, and spiritual hunger, spreading your reach can mean the difference between life and death. Compassion International is a Christian nonprofit dedicated to freeing the world’s youth from the cycle of poverty. To maximize the impact of its mission work—which has already assisted over 1.5 million children in 26 countries—Compassion wanted to reach out to 17,000 churches across the U.S. with its Child Survival Program.
This was a mission IWM was happy to accept. In addition to formulating an outreach strategy that would encourage churches to host a Child Survival Program during regular services, IWM helped concept campaign taglines and logos that went into the creation of an affective event kit containing all the elements a church would need to host the event. The outreach campaign capitalized on a confluence of traditional and digital initiatives that resulted in Compassion securing its goal of 1,050 commitments—and untold lives changed.