As comfortable with spreadsheets and databases as she is with creative brainstorming and design, Amelia brings both sides of her brain to every project. Nothing gets her going more than a problem to solve, especially with multiple deliverables due at the same time. Amelia values her client relationships and goes the extra mile to help maintain budgets, deliver on-target creative and meet deadlines.
Amelia obtained a B.F.A. from MCAD and gained valuable design, copywriting, project/account management, print/digital production experience in soup-to-nuts styled creative services departments of West Publishing, American Express Financial Advisors and Thomson Reuters. Amelia continued to challenge herself when she said “Yes, and” with the nation’s oldest improvisation theatre, the Brave New Workshop and managed all logistics for the company’s corporate training division. Today, she is enjoying getting back to what she knows best, everything!
Amelia @ wërk
Able to juggle multiple projects in various stages of development without coffee spillage or losing her sense of humor.
Amelia @ play
Likes inviting herself to her friend’s cabin – or house – for dinner, or staying with friends in Atlanta and Madison.
Amelia @ home
Enjoys her arm being pulled out of socket on daily walks with her energetic beag-la-dore.
Give Amy everything you’ve got. The epitome of a multi-tasker, she establishes priorities, meets deadlines and exceeds goals no matter what by quickly - and efficiently - collecting, developing and executing marketing plans. Amy also has this eagerness about her. She sets her sights high on helping clients across different types of businesses and industries where she always brings a fresh perspective.
Her expertise in online marketing has produced measurable results for clients. She developed an inbound marketing strategy that landed a client at the top of Google and increased its website traffic by 200%. Her apt listening and analytical skills enable her to constantly generate high-achieving outcomes.
Amy continues to leverage traditional and emerging media techniques to reach consumers and quickly adapts to the latest trends to apply them successfully to IWM client projects. Her forward-thinking attitude helps her to develop strategies that get the best results in today’s shifting marketplace.
Amy @ wërk
Proven expert in driving campaign strategy and measuring the outcome to ensure clients marketing dollars are maximized.
Amy @ play
Loves eating at new restaurants, water skiing, and living #thesweatlife at the gym.
Amy @ home
Can be found at her cabin relaxing on the lake with her family or catching up on her favorite TV series courtesy of Netflix.
After graduating from the University of Northern Iowa with a B.A. in English, Chad lived in Des Moines, Chicago, Seattle and Minneapolis, working in fields as diverse as litigation research and children’s book publishing. In 1999, he became a copywriter at The MainStreet Group, which Imagewërks Marketing later acquired.
As a senior copywriter and account manager with Imagewërks, Chad writes TV, radio, print, online and direct mail advertising for clients, collaborates with the creative team on strategy and oversees audio-video production. Chad’s experience includes working with clients like Comcast, Best Buy.com, BHG.com, Unicel, Time Warner Cable and HomeSmart from Xcel Energy. His ability to turn static marketing briefs into cohesive, creative ad campaigns consistently drives measurable results for his clients. Thanks to the latest advances in online communication, Chad is able to work seamlessly with Imagewërks’ staff and clients from his home office in Des Moines, Iowa.
Chad @ wërk
Developed creative and branding strategies that helped his client, Cable ONE, surpass its year-end sales goals three years in a row.
Chad @ play
Is often found strumming the guitar, editing home movies or building LEGO sets with his son.
Chad @ home
Resides in Des Moines, Iowa, with his wife, son and two shedding cats.
CHRIS MAY SIKORA
Although born and raised a Minnesotan, Chris May earned her degree in journalism and mass communications at New Mexico State University. She then went on to attend Miami Ad School Minneapolis for art direction and design, which led her overseas to an internship at Berlin’s Schultz & Friends ad agency. After graduating, she was recruited to Dallas by Hawkeye WW, where she worked on creative campaigns for several nationally recognized companies. Missing the Midwest, Chris eventually returned to Minnesota to join the team at Imagewërks Marketing.
Chris’s design inspiration comes from surrounding herself with Pantone swatches, paper samples, innovative printing techniques, software shortcuts, design blogs and creative new formats—all of which empowers her to develop the freshest, boldest ideas for each new project.
Chris May @ wërk
Leads our team in the conception and execution of creative, compelling solutions for IWM’s clients.
Chris May @ play
Enjoys driving her Triumph Bonneville motorcycle on curvy back roads, camping, running and traveling.
Chris May @ home
Loves to hang out with her husband and young daughter in their eco-friendly and efficient house they built in Andover, Minnesota.
With a B.A. in communications from the University of Minnesota-Duluth and a graphic design degree from Brown Institute, Chuck’s career began at Anheuser Busch where he developed point of sale promotional marketing. He was then hired by The MainStreet Group in St. Paul as a graphic designer for cable advertising clients like Comcast, Charter Communications and Time Warner Cable.
When Imagewërks Marketing acquired The MainStreet Group in 2001, Chuck’s cable and communications industry experience parlayed him into an expanded role. At Imagewërks, Chuck is responsible for concepting, designing and producing campaigns for his clients, all with the start-to-finish forethought of a project manager. His uncanny ability to cut through tangential marketing issues and other shrapnel gives Chuck the know-how to create campaigns that are strategy-driven, consumer-centric and outcome-based.
Chuck @ wërk
Chuck’s extensive design experience has honed an instinctive, almost reflexive ability to turn the marketing team’s notes and ideas into solid, executable creative platforms in record time.
Chuck @ play
Loves the idea of taking a nap, or better yet, sawing logs for one solid night. But until that day comes, Chuck enjoys house projects, kid time and the pleasure of mixing a really good martini.
Chuck @ home
Happy but bleary-eyed (see sleep deprivation reference above), Chuck lives in Shoreview with his wife, young son and daughter.
Dave Rowley’s street smarts and no-nonsense business approach are the foundation of Imagewërks Marketing’s success. Growing up in East St. Paul, Dave learned the value of straight talk and decisive action at an early age. He also developed an innate talent for recognizing opportunity.
In his first sales and marketing job after college, Dave found himself working closely with a small printing company. With a desire to enhance their sales and marketing operations, Dave bought into the company in 1994. Three years later, he forged a partnership with a growing graphic design business to broaden the company’s service offerings, and Imagewërks Marketing was born. In 2004, Imagewërks merged with another full-service marketing company to further expand its capabilities.
Dave’s astute ability to spot and leverage talent has fueled the company’s consistent growth and momentum.
Dave @ wërk
Has used his clear vision and cut-to-the-chase style to help Imagewërks become one of the Twin Cities’ 50 Fastest Growing Companies in 2009.
Dave @ play
Loves to compete, whether he’s running, playing racquetball or entering the odd Texas Hold ‘em tournament.
Dave @ home
Enjoys the outnumbered life amidst his female entourage, including his wife, two grown daughters and granddaughter.
vice president of marketing operations
After attending Florida State University, Eddie began his career in a more tropical environment. Though he started in a marketing data sales capacity, he realized that he wanted to be more involved in the digital and agency side of the industry, which is what eventually brought him North. His main areas of focus include marketing automation, analytics, and data-driven marketing.
Eddie @ wërk
Storm-chasing tendencies led Eddie to begin his college career studying meteorology. While he was fascinated by hurricanes, he ended up finding his niche in marketing. Eddie is a lifecycle marketer through and through. He demonstrates ongoing, meticulous, and efficient communication throughout the entire professional relationship. A little TLC goes a long way, and the success usually follows.
Eddie @ play
Eddie is married, and his two young daughters occupy most of his free time. However, if he manages to sneak away from home, you’ll be sure to find him on the fairway practicing his swing. Unlike in Florida, golf is not a year-round sport here in Minnesota, so he spends the winter months cheering on his favorite pro teams instead. In an attempt to fully embrace his inner-Minnesotan, Eddie roots for the Minnesota teams- as long as they aren’t playing the Mets, Denver Broncos, Buffalo Sabres or Florida State Football!
Eddie @ home
Eddie happily accepts any and all nap opportunities, but they don’t come often. Weekends at the Faulkner household often consist of chauffeuring their daughters to their many sporting activities. With so much time spent in the car with two young kids, Kidz Bop has become the default radio station. Eddie’s wife, Nicole, is a local attorney and they are often juggling crazy schedules, but when Mom and Dad go off-duty, they enjoy watching The Walking Dead, or relaxing at the family cabin.
Elizabeth’s design career has spanned from the east coast to the west coast and now the Midwest. During that time she has designed for patrons large and small: entrepreneurs, agencies, studios and non-profits.
Her strengths lie in her ability to consistently create designs that are conceptually insightful and commercially practical. Her practice is built on the essential aspects of design—purity and simplicity. Her design mantra is “Does the design make sense? Does it work? Does it look good?” She believes design is meant for a purpose. If it does not communicate then it is not effective.
“Good design is as little design as possible; less but better.” – Dieter Rams
Elizabeth @ wërk
Thrives on executing designs that spur from a well-defined strategy and collaborating with others to get to the finish line.
Elizabeth @ play
Loves the freedom of riding a bike, hiking and camping. Enjoys watching independent films, fine art, and making dinner each night with her husband.
Elizabeth @ home
Restoring and decorating her 100-year-old home in the Powderhorn neighborhood of Minneapolis.
If there’s one thing to know about Katie, it’s that she is a natural born leader. Having held various roles such as captain, ambassador and manager, Katie puts her heart and soul into everything she does always helping those around her succeed.
At Imagewerks Marketing, Katie’s ability to think creatively and strategically has provided IWM clients with a foundation for growth and success. Her community and industry involvement help her to stay ahead of the curve and bring new ideas to the table. Today, she puts her experience and education to work helping clients think about their marketing strategy differently. She helps them recognize the root of their challenges and identifies solid solutions to overcome those challenges.
Her inquisitive nature and positive personality have proven to be an asset to her accounts. She makes sure to see each and every project through from start to finish always keeping the client informed of progress and building trusting relationships with them as she goes.
Katie @ wërk
Starts with a seemingly simple idea and finishes with a ‘holy cow that really worked! Let’s do it again!’
Katie @ play
If it involves water, it involves Katie: Swimming, triathlons, boating, and cabins. She’s also a home brewing aficionado.
Katie @ home
Chillaxing with her friends and family – usually with a good movie and her latest recipe experiment from the kitchen.
Growing up all over the metro area – she’s moved 24 times throughout her life! – Kristi has made Imagewerks Marketing her permanent home. Her professional career has had her wearing many hats. As IWM’s resident jack-of-all-trades, Kristi began her journey with IWM as an administrative assistant, spent time in account management and has landed in project management, the perfect role for her.
Kristi’s previous experience in health care, hospitality and transportation has proven to be a saving grace for IWM clients; she’s able to dodge obstacles and keep things running (smoothly, we might add) in fast-paced environments like IWM’s. No matter the situation, Kristi will find a solution and doesn’t let anything stand in her way. Pigs could start flying and Kristi wouldn’t miss a beat – she’d keep moving along to make sure IWM’s clients are successful and their projects are on time and within budget.
Kristi @ wërk
Organized is her middle name. Solving problems and digging in to find answers – in a systematic way – is her favorite game.
Kristi @ play
On the hunt to find the best deals in town or traveling to visit her out-of-state parents.
Kristi @ home
Constantly chasing her “monsters” Nakita (aka Bug) and Kira (aka Peanut), her beautiful and playful American Eskimos.
Matt plays a hands-on role in facilitating responsive web design with usability best practices. His clear understanding of web service principles enables him to determine the most cost effective way of accomplishing a client’s objectives. His sites not only meet customer requirements, but exceed standards and modern design.
Matt @ wërk
Uses his strong technical aptitude and design skills to communicate and create user-friendly web experiences.
Matt @ play
Enjoying the many seasons of Minnesota by biking, running or skiing with his family.
A graduate of Brown College, Matt started his career as a graphic designer but gravitated towards web design and development. Since joining the Imagewërks Marketing team in 2001, Matt has been involved with the planning, design and development of numerous client websites.
In addition, Matt handles much of the Search Engine Optimization (SEO) and Search Engine Marketing (SEM) of our sites. Like a word-find champion, he is adept at identifying key phrases and implementing them into a site’s content, meta data and imagery to boost search rankings.
Matt @ wërk
Is a web services powerhouse and a key team player in planning strategy and functionality of websites. He is usually seen peeking out over a computer monitor.
Matt @ play
Loves anything with four wheels and an engine, as well as putting his brain to work fixing, tinkering and improving fine-oiled machines.
Matt @ home
Can be found enjoying his wife Reysol’s unbelievable cooking/baking or practicing the current seasonal sport with his son Theis.
As a graphic designer and a web developer, Mindy is a rare find. Not only does she know the technicality of coding, but also she’s able to incorporate her strong understanding of design principles and best practices to create user-friendly and aesthetically attractive websites for clients.
Before coming to Imagewerks Marketing, Mindy spent time at the Pioneer Press, IN Food Marketing and Design, Nexus Media and Windmill Design. Her vast industry experience lends itself to IWM’s variety of clients; she can easily switch gears from one business to the next without missing a beat.
Mindy’s goal is always to create a site that makes the client proud and is worthy of showing off. She’s known for adding little details that make a huge difference.
Mindy @ wërk
Excited about new web design trends and best coding practices. Seeing what’s next is a thrill for Mindy.
Mindy @ play
Testing out the latest clean eating recipe – and sharing it with the team – or putting her design skills to use with DIY home projects.
Mindy @ home
Playing with her daughters on a quiet street in the suburbs with no painted lines.
Don’t let his humbleness fool you. Nick’s cool, calm and conceptual approach brings ideas to life. Involved with the world of art at a very young age (he was painting and drawing masterpieces as a kid), Nick found his true calling at the Art Institutes International in Minneapolis where he earned a B.S. in graphic design.
He finds it difficult to pin down one of his biggest professional accomplishments, of course, but he’s the proudest when he gets to see his work out there for public consumption doing its job and achieving results for the client.
IWM’s clients benefit from Nick’s desire to constantly create and reinvent. He’ll take any brand in any industry and give it a tailored look that reflects their distinct business. It’s a challenge he always looks forward to.
Nick @ wërk
The master of uniting a brand’s wants and needs to its desired audience – in a visual sense.
Nick @ play
As a home brewer, he’s constantly testing out his latest brew at the softball field, golf course or the office.
Nick @ home
Big on family time. Just hangin’ around watching movies, playing cards or taking trips together.
director of web services
Scott is originally from Gilford, NH where he enjoyed downhill & water skiing, tennis, and spending time at the ocean. He has his B.M. in music performance from Wheaton College and pursued his music career at the University of Minnesota where he received a M.M. in music performance. After graduating from the University of Minnesota, Scott became a professor of music at Northwestern College and founded the Academy of Music—an organization he directed for over 10 years. After years of fostering his passion for music Scott decided to move into a project management role at Imagewërks Marketing in 2004 and three years later became director of web services.
Today, Scott works hand-in-hand in the day–to-day operations and management of the ever-growing web team at IWM. He has deep knowledge and intuitive understanding of the ever-changing world of website development. Whether it’s managing our largest retail accounts, leading client training sessions or tracking web processes, Scott thrives on the success of his web team.
Scott @ wërk
Enjoys coming up with complex web solutions and is constantly thinking of new ways to increase our IWM web department’s productivity/creativity. He is constantly pushing the envelope…what can’t he do?
Scott @ play
Is actively involved in the Twin Cities classical music scene as a freelance trumpet player, enjoys playing tennis, skiing, camping, all things related to “Mac/Apple” products and especially enjoys Japanese food.
Scott @ home
Call him super dad! He enjoys taking his three kids to their extracurricular activities, coaching his son’s baseball team, and loves taking his family camping.
chief marketing officer
With over 15 years of marketing experience, Tara is well versed in the strategic planning, content, and design and production of print and media advertising. Prior to joining Imagewërks Marketing, she spent eight years in marketing before becoming a director of marketing and adjunct professor at Concordia University. As chief marketing officer at Imagewërks she has built a reputation for successfully creating strategies that produce results and evoke response. In addition, she consistently negotiates substantial media savings for clients, allowing those with limited resources to market as aggressively as possible. Tara drives overarching strategies that guide the creative and production teams toward the generation of targeted, effective marketing solutions.
Tara @ wërk
Earned office—and customer—notoriety for negotiating a client media contract that yielded $175k worth of radio advertising for just $32k. A recent project surpassed direct mail national averages by garnering over 7.31% response rate.
Tara @ play
Is happiest in any situation that involves a flight, flip-flops and a spot on the beach. She’ll also show up if there’s any promise of hiking, biking or a picnic lunch.
Tara @ home
Relishes life as a wife and mother and is absolutely smitten with her two young boys, Caden and Isaiah. When she’s not having fun with the men in her life, she’s snapping their photos and documenting their adventures in her family scrapbooks.
Tyler's lifelong obsession with all things media has led him into nearly every facet of the ad business. While most kids were suiting up for little league, Tyler was booting up his first copy of Photoshop 4.0, and learning the tools of the trade.
His early passion for design and production birthed a love affair with brand strategy that whisked him away to Drake University to double major in marketing and creative advertising. Since then Tyler has worked as a copywriter, social media strategist, and creative marketing manager to help brands build lasting connections in the digital space.
He landed at IWM to become a tireless advocate for managing and launching SEO and SEM strategies that ensure clients are in front of consumers when and where they need to be.
Tyler @ wërk
Develops strategies to fully integrate brand identities into each touchpoint and deliver maximum value with every interaction.
Tyler @ play
When not championing the virtues of quality branding, you can find Tyler in the pit at First Avenue, or waist deep in crates of dusty vinyl at Cheapo Records.
Tyler @ home
Spends his free time cooking Indian food, repairing vintage drum machines, watching Seinfeld reruns, and flawlessly quoting The Big Lebowski. "But that's just like... his opinion, man."